DESMATAMENTO London Design Biennale 2018

Through tough enforcement, Brazil slashed its deforestation rate by 83 per cent to 4,571 sq km a year between 2004 and 2012, according to figures from INPE, the government’s satellite space research institute. Having crept up after 2012, deforestation then re-ignited, reaching 7,893 sq km between August 2015 and July 2016. Last year it fell 16 per cent as the economy slumped and Ibama ( Ministerio do Meio Ambiente) cracked down, but it remains high compared with 2012. *

"Brazil’s eastern seaboard has always been the main locus of its population and industry. Today it accounts for 70% of Brazil’s population, including mega-cities like Rio de Janeiro and Sao Paulo, and about 80% of its gross domestic product. The Atlantic Forest has thus endured the brunt of Brazil’s population growth and development ever since Europeans first landed in Brazil in 1500. At present, less than 2% of the whole biome is under protected status.” **

The Atlantic rainforest (Mata Atlantica) runs from Rio Grande do Norte in Brazil to Paraguay along the Atlantic coast. 500 years ago it covered an area of 1-1.5m sq km; sadly today 85% of the area has been tragically deforested.

David Elia’s goal in creating this installation “Desmatamento” (Deforestation) is not only to give voice to the ecological concern but to evoke emotions such as fear, surprise, wonder and most importantly hope.

Visitors enter this imaginary portal and feel the beauty, importance and the fragility of this ecosystem.

“The old terror through the forest is replaced by a more serene view, and where it was not destroyed to give way to plantations, terror became love. " – Lina Bo Bardi, Lettera del Brasile, Architettura Cronache e Storia, 9 (Roma, jul/1956), pp. 182-187

Design Team: David Elia Design Studio

Curator: Waldick Jatoba

“Ubachuva” Film director: Tunde Albert

Supporting Bodies: MADE - Mercado Arte Design

Instituto Lina Bo e Pietro M. Bardi/Casa de Vidro

Instituto Campana

*The Financial Times

**The Nature Conservancy

 Preliminary Sketch for the Brazil Pavillion at the London Design Biennale 2018.

Preliminary Sketch for the Brazil Pavillion at the London Design Biennale 2018.

 Detail of Deforestation Chair by David Elia Design. Inspiration for the Design of the pavilion.

Detail of Deforestation Chair by David Elia Design. Inspiration for the Design of the pavilion.

DESMATAMENTO   London Design Biennale 2018

DESMATAMENTO London Design Biennale 2018

Emotion is the strongest state in the human psyche both in the conscious and unconscious mind; not only does it dictate how one reacts to external events, but it also can control how one interacts with family, friends and loved ones. It is arguably one of the most important human responses which can be triggered psychologically.

Mata Atlantica is a rainforest in South America which spans along the Atlantic Coast running from Rio Grande do Norte in Brazil all the way to Paraguay.

The biodiversity present in the Mata Atlantica is one of the densest and abundant in the world, however it has become one of the most threatened. This emotional strain can be seen not only on its inhabitants, but within the forest ecosystem as well. David Elia created Desmatamento to highlight the immediate danger in the Mata Atlantica. The intricate carvings represent the numerous trees and vital ecology that is being decimated and will continue to if changes don’t continue to occur. Desmatamento was beautifully installed to represent the breath-taking surroundings that are present in the Mata Atlantica. Desmatamento is a constant reminder of this delicate ecosystem and the emotional uncertainty it causes on many living beings.

The continuous effort between those trying to save the rainforest and companies that prosper on such lush land is evident. “In 2017 the upward trend in deforestation was reversed, and a fall by 16% was registered as regards to the previous year.” There has been much progress but it still remains an ongoing struggle. “The goals of the NDC (National Climate Change Policy) are very ambitious as Brazil is committed to trying to reduce the emissions of greenhouse gases by 37% below the levels of 2005.” It is vital to keep this continuous momentum so emotional distress and strain can be reversed.

The blue pigment at the base of the trunks symbolises the mark used by forest wardens to indicate trees that are to be saved. The trunks design evokes the topography of the tropical forests where various sizes and shapes of plants coexist.

Klein’s Ultramarine Blue colour triggers strong emotions. “The artist considered the colour had a quality close to pure space and associated it with immaterial values.” To David Elia this authentic mind-set is one of the reasons why he chose to pair this colour with the installation.

It is vital to highlight how important these forests are to human emotion, the continuity of mankind as well as the Earth itself.

DESMATAMENTO   London Design Biennale 2018

DESMATAMENTO London Design Biennale 2018

Emotion is the strongest state in the human psyche both in the conscious and unconscious mind; not only does it dictate how one reacts to external events, but it also can control how one interacts with family, friends and loved ones. It is arguably one of the most important human responses which can be triggered psychologically.

Mata Atlantica is a rainforest in South America which spans along the Atlantic Coast running from Rio Grande do Norte in Brazil all the way to Paraguay.

The biodiversity present in the Mata Atlantica is one of the densest and abundant in the world, however it has become one of the most threatened. This emotional strain can be seen not only on its inhabitants, but within the forest ecosystem as well. David Elia created Desmatamento to highlight the immediate danger in the Mata Atlantica. The intricate carvings represent the numerous trees and vital ecology that is being decimated and will continue to if changes don’t continue to occur. Desmatamento was beautifully installed to represent the breath-taking surroundings that are present in the Mata Atlantica. Desmatamento is a constant reminder of this delicate ecosystem and the emotional uncertainty it causes on many living beings.

The continuous effort between those trying to save the rainforest and companies that prosper on such lush land is evident. “In 2017 the upward trend in deforestation was reversed, and a fall by 16% was registered as regards to the previous year.” There has been much progress but it still remains an ongoing struggle. “The goals of the NDC (National Climate Change Policy) are very ambitious as Brazil is committed to trying to reduce the emissions of greenhouse gases by 37% below the levels of 2005.” It is vital to keep this continuous momentum so emotional distress and strain can be reversed.

The blue pigment at the base of the trunks symbolises the mark used by forest wardens to indicate trees that are to be saved. The trunks design evokes the topography of the tropical forests where various sizes and shapes of plants coexist.

Klein’s Ultramarine Blue colour triggers strong emotions. “The artist considered the colour had a quality close to pure space and associated it with immaterial values.” To David Elia this authentic mind-set is one of the reasons why he chose to pair this colour with the installation.

It is vital to highlight how important these forests are to human emotion, the continuity of mankind as well as the Earth itself.

DESMATAMENTO   London Design Biennale 2018

DESMATAMENTO London Design Biennale 2018

Emotion is the strongest state in the human psyche both in the conscious and unconscious mind; not only does it dictate how one reacts to external events, but it also can control how one interacts with family, friends and loved ones. It is arguably one of the most important human responses which can be triggered psychologically.

Mata Atlantica is a rainforest in South America which spans along the Atlantic Coast running from Rio Grande do Norte in Brazil all the way to Paraguay.

The biodiversity present in the Mata Atlantica is one of the densest and abundant in the world, however it has become one of the most threatened. This emotional strain can be seen not only on its inhabitants, but within the forest ecosystem as well. David Elia created Desmatamento to highlight the immediate danger in the Mata Atlantica. The intricate carvings represent the numerous trees and vital ecology that is being decimated and will continue to if changes don’t continue to occur. Desmatamento was beautifully installed to represent the breath-taking surroundings that are present in the Mata Atlantica. Desmatamento is a constant reminder of this delicate ecosystem and the emotional uncertainty it causes on many living beings.

The continuous effort between those trying to save the rainforest and companies that prosper on such lush land is evident. “In 2017 the upward trend in deforestation was reversed, and a fall by 16% was registered as regards to the previous year.” There has been much progress but it still remains an ongoing struggle. “The goals of the NDC (National Climate Change Policy) are very ambitious as Brazil is committed to trying to reduce the emissions of greenhouse gases by 37% below the levels of 2005.” It is vital to keep this continuous momentum so emotional distress and strain can be reversed.

The blue pigment at the base of the trunks symbolises the mark used by forest wardens to indicate trees that are to be saved. The trunks design evokes the topography of the tropical forests where various sizes and shapes of plants coexist.

Klein’s Ultramarine Blue colour triggers strong emotions. “The artist considered the colour had a quality close to pure space and associated it with immaterial values.” To David Elia this authentic mind-set is one of the reasons why he chose to pair this colour with the installation.

It is vital to highlight how important these forests are to human emotion, the continuity of mankind as well as the Earth itself.

DESMATAMENTO   London Design Biennale 2018

DESMATAMENTO London Design Biennale 2018

Emotion is the strongest state in the human psyche both in the conscious and unconscious mind; not only does it dictate how one reacts to external events, but it also can control how one interacts with family, friends and loved ones. It is arguably one of the most important human responses which can be triggered psychologically.

Mata Atlantica is a rainforest in South America which spans along the Atlantic Coast running from Rio Grande do Norte in Brazil all the way to Paraguay.

The biodiversity present in the Mata Atlantica is one of the densest and abundant in the world, however it has become one of the most threatened. This emotional strain can be seen not only on its inhabitants, but within the forest ecosystem as well. David Elia created Desmatamento to highlight the immediate danger in the Mata Atlantica. The intricate carvings represent the numerous trees and vital ecology that is being decimated and will continue to if changes don’t continue to occur. Desmatamento was beautifully installed to represent the breath-taking surroundings that are present in the Mata Atlantica. Desmatamento is a constant reminder of this delicate ecosystem and the emotional uncertainty it causes on many living beings.

The continuous effort between those trying to save the rainforest and companies that prosper on such lush land is evident. “In 2017 the upward trend in deforestation was reversed, and a fall by 16% was registered as regards to the previous year.” There has been much progress but it still remains an ongoing struggle. “The goals of the NDC (National Climate Change Policy) are very ambitious as Brazil is committed to trying to reduce the emissions of greenhouse gases by 37% below the levels of 2005.” It is vital to keep this continuous momentum so emotional distress and strain can be reversed.

The blue pigment at the base of the trunks symbolises the mark used by forest wardens to indicate trees that are to be saved. The trunks design evokes the topography of the tropical forests where various sizes and shapes of plants coexist.

Klein’s Ultramarine Blue colour triggers strong emotions. “The artist considered the colour had a quality close to pure space and associated it with immaterial values.” To David Elia this authentic mind-set is one of the reasons why he chose to pair this colour with the installation.

It is vital to highlight how important these forests are to human emotion, the continuity of mankind as well as the Earth itself.

DESMATAMENTO   London Design Biennale 2018

DESMATAMENTO London Design Biennale 2018

Emotion is the strongest state in the human psyche both in the conscious and unconscious mind; not only does it dictate how one reacts to external events, but it also can control how one interacts with family, friends and loved ones. It is arguably one of the most important human responses which can be triggered psychologically.

Mata Atlantica is a rainforest in South America which spans along the Atlantic Coast running from Rio Grande do Norte in Brazil all the way to Paraguay.

The biodiversity present in the Mata Atlantica is one of the densest and abundant in the world, however it has become one of the most threatened. This emotional strain can be seen not only on its inhabitants, but within the forest ecosystem as well. David Elia created Desmatamento to highlight the immediate danger in the Mata Atlantica. The intricate carvings represent the numerous trees and vital ecology that is being decimated and will continue to if changes don’t continue to occur. Desmatamento was beautifully installed to represent the breath-taking surroundings that are present in the Mata Atlantica. Desmatamento is a constant reminder of this delicate ecosystem and the emotional uncertainty it causes on many living beings.

The continuous effort between those trying to save the rainforest and companies that prosper on such lush land is evident. “In 2017 the upward trend in deforestation was reversed, and a fall by 16% was registered as regards to the previous year.” There has been much progress but it still remains an ongoing struggle. “The goals of the NDC (National Climate Change Policy) are very ambitious as Brazil is committed to trying to reduce the emissions of greenhouse gases by 37% below the levels of 2005.” It is vital to keep this continuous momentum so emotional distress and strain can be reversed.

The blue pigment at the base of the trunks symbolises the mark used by forest wardens to indicate trees that are to be saved. The trunks design evokes the topography of the tropical forests where various sizes and shapes of plants coexist.

Klein’s Ultramarine Blue colour triggers strong emotions. “The artist considered the colour had a quality close to pure space and associated it with immaterial values.” To David Elia this authentic mind-set is one of the reasons why he chose to pair this colour with the installation.

It is vital to highlight how important these forests are to human emotion, the continuity of mankind as well as the Earth itself.

DESMATAMENTO   London Design Biennale 2018

DESMATAMENTO London Design Biennale 2018

Emotion is the strongest state in the human psyche both in the conscious and unconscious mind; not only does it dictate how one reacts to external events, but it also can control how one interacts with family, friends and loved ones. It is arguably one of the most important human responses which can be triggered psychologically.

Mata Atlantica is a rainforest in South America which spans along the Atlantic Coast running from Rio Grande do Norte in Brazil all the way to Paraguay.

The biodiversity present in the Mata Atlantica is one of the densest and abundant in the world, however it has become one of the most threatened. This emotional strain can be seen not only on its inhabitants, but within the forest ecosystem as well. David Elia created Desmatamento to highlight the immediate danger in the Mata Atlantica. The intricate carvings represent the numerous trees and vital ecology that is being decimated and will continue to if changes don’t continue to occur. Desmatamento was beautifully installed to represent the breath-taking surroundings that are present in the Mata Atlantica. Desmatamento is a constant reminder of this delicate ecosystem and the emotional uncertainty it causes on many living beings.

The continuous effort between those trying to save the rainforest and companies that prosper on such lush land is evident. “In 2017 the upward trend in deforestation was reversed, and a fall by 16% was registered as regards to the previous year.” There has been much progress but it still remains an ongoing struggle. “The goals of the NDC (National Climate Change Policy) are very ambitious as Brazil is committed to trying to reduce the emissions of greenhouse gases by 37% below the levels of 2005.” It is vital to keep this continuous momentum so emotional distress and strain can be reversed.

The blue pigment at the base of the trunks symbolises the mark used by forest wardens to indicate trees that are to be saved. The trunks design evokes the topography of the tropical forests where various sizes and shapes of plants coexist.

Klein’s Ultramarine Blue colour triggers strong emotions. “The artist considered the colour had a quality close to pure space and associated it with immaterial values.” To David Elia this authentic mind-set is one of the reasons why he chose to pair this colour with the installation.

It is vital to highlight how important these forests are to human emotion, the continuity of mankind as well as the Earth itself.

DESMATAMENTO   London Design Biennale 2018

DESMATAMENTO London Design Biennale 2018

Emotion is the strongest state in the human psyche both in the conscious and unconscious mind; not only does it dictate how one reacts to external events, but it also can control how one interacts with family, friends and loved ones. It is arguably one of the most important human responses which can be triggered psychologically.

Mata Atlantica is a rainforest in South America which spans along the Atlantic Coast running from Rio Grande do Norte in Brazil all the way to Paraguay.

The biodiversity present in the Mata Atlantica is one of the densest and abundant in the world, however it has become one of the most threatened. This emotional strain can be seen not only on its inhabitants, but within the forest ecosystem as well. David Elia created Desmatamento to highlight the immediate danger in the Mata Atlantica. The intricate carvings represent the numerous trees and vital ecology that is being decimated and will continue to if changes don’t continue to occur. Desmatamento was beautifully installed to represent the breath-taking surroundings that are present in the Mata Atlantica. Desmatamento is a constant reminder of this delicate ecosystem and the emotional uncertainty it causes on many living beings.

The continuous effort between those trying to save the rainforest and companies that prosper on such lush land is evident. “In 2017 the upward trend in deforestation was reversed, and a fall by 16% was registered as regards to the previous year.” There has been much progress but it still remains an ongoing struggle. “The goals of the NDC (National Climate Change Policy) are very ambitious as Brazil is committed to trying to reduce the emissions of greenhouse gases by 37% below the levels of 2005.” It is vital to keep this continuous momentum so emotional distress and strain can be reversed.

The blue pigment at the base of the trunks symbolises the mark used by forest wardens to indicate trees that are to be saved. The trunks design evokes the topography of the tropical forests where various sizes and shapes of plants coexist.

Klein’s Ultramarine Blue colour triggers strong emotions. “The artist considered the colour had a quality close to pure space and associated it with immaterial values.” To David Elia this authentic mind-set is one of the reasons why he chose to pair this colour with the installation.

It is vital to highlight how important these forests are to human emotion, the continuity of mankind as well as the Earth itself.